Research projects for business & management students /

Ang, Siah Hwee,

Research projects for business & management students / Siah Hwee Ang. - Second edition. - xiii, 382 pages : illustrations ; 25 cm

Includes bibliographical references and index.

1: Fundamentals of research -- 2: Misperceptions and challenges in research -- 3: In search of a research topic -- 4: Conducting a literature review -- 5: Research design -- 6: Data, measurements and sampling -- 7: Data collection methods -- 8: Descriptive and exploratory analysis -- 9: Qualitative methods and analysis -- 10: Quantitative methods and analysis -- 11: Writing up.

"This second edition of Research Projects for Business and Management Students provides students undertaking extended research with a foundation upon which to build their practice. The author sets out each stage of a research project systematically to allow you to follow along and build an understanding of the processes involved in carrying out in depth pieces of research, as well as the functions of commonly used research methods. Conversation boxes throughout will also help situate your learning by providing examples of commonly asked questions, challenges that may occur while you carry out your research and guidance on how to answer them." -- provided by publisher.

9781529709476 1529709474 9781529709469 1529709466

2020949367

GBC107273 bnb

020083164 Uk


Business--Research--Methodology.
Management--Research--Methodology.
Business--Research--Methodology.
Management--Research--Methodology.

HD30.4 / .A624 2021

658.00721


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