Sport analytics :
Sport analytics : a data-driven approach to sport business and management /
edited by Gil Fried and Ceyda Mumcu.
- London ; New York : Routledge, 2017.
- xx, 256 p. : ill. b&w ; 26 cm.
Includes bibliographical references and index.
Introduction / Data -- An Introduction to Analytics and Data / The Data Ecosystem / Data in Functional Areas -- The Data Game: Analyzing our way to Better Sports Performance / Strategic Talent Management Analytics / Analytics in Sport Marketing / Analytics in Digital Marketing / Sport Finance by the Numbers / Sport Law by the Numbers / Manufacturing/Production Analytics / Event Management by the Numbers / Facility Management Analytics / Putting it all Together / Gil Fried and Ceyda Mumcu -- Ceyda Mumcu -- Gil Fried -- Maria Nabali -- Khadija Al Arkubi -- Ceyda Mumcu -- Ceyda Mumcu -- Peggy Keiper and Dylan Williams -- Gil Fried -- Gil Fried -- Juline Mills -- Kim Mahoney -- Gil Fried. Pt. 1. Ch. 1. Ch. 2. Pt. 2. Ch. 3 Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12.
The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice.
While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources.
Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
9781138667129 9781138667136 (Paperback) 9781315619088
Sports administration--Statistical methods
Sports administration--Data processing
Sports--Marketing
796.069
Includes bibliographical references and index.
Introduction / Data -- An Introduction to Analytics and Data / The Data Ecosystem / Data in Functional Areas -- The Data Game: Analyzing our way to Better Sports Performance / Strategic Talent Management Analytics / Analytics in Sport Marketing / Analytics in Digital Marketing / Sport Finance by the Numbers / Sport Law by the Numbers / Manufacturing/Production Analytics / Event Management by the Numbers / Facility Management Analytics / Putting it all Together / Gil Fried and Ceyda Mumcu -- Ceyda Mumcu -- Gil Fried -- Maria Nabali -- Khadija Al Arkubi -- Ceyda Mumcu -- Ceyda Mumcu -- Peggy Keiper and Dylan Williams -- Gil Fried -- Gil Fried -- Juline Mills -- Kim Mahoney -- Gil Fried. Pt. 1. Ch. 1. Ch. 2. Pt. 2. Ch. 3 Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12.
The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice.
While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources.
Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
9781138667129 9781138667136 (Paperback) 9781315619088
Sports administration--Statistical methods
Sports administration--Data processing
Sports--Marketing
796.069