The SAGE handbook of public opinion research
The SAGE handbook of public opinion research [electronic resource] /
Handbook of public opinion research
edited by Wolfgang Donsbach and Michael W. Traugott.
- Los Angeles, etc. : SAGE, 2008.
- 1 online resource (xx, 620 p.) : ill. b&w.
Includes bibliographical references and index.
History, Philosophy of Public Opinion and Public Opinion Research -- The Nature of Public Opinion -- The Public and Public Opinion in Political Theories / The Deliberating Public and Deliberative Polls / The News as a Reflection of Public Opinion / Advocacy: Alternative Expressions of Public Opinion / Studying Elite vs Mass Opinion / The Internet as a New Platform for Expressing Opinions and as a New Public Sphere / Popular Communication and Public Opinion / The Development of Public Opinion Research --
The Historical Roots of Public Opinion Research / Mass-Observation and Modern Public Opinion Research / The Start of Modern Public Opinion Research / Public Opinion Research in Emerging Democracies / Theories of Public Opinion Formation and Change -- Formation of Opinion -- Knowledge and Attitudes / Conceptions of Attitudes and Opinions / Theories on the Perception of Social Reality / Pluralistic Ignorance and Nonattitudes / Dynamics of Public Opinion -- Spiral of Silence Theory / Public Opinion and the Third-Person Effect / Effects of the News Media on Public Opinion / Agenda-Setting, Framing and Priming / Methodology -- The Design of Surveys -- The Methodological Strengths and Weaknesses of Survey Research / The Uses and Misuses of Polls / Face-to-Face Surveys / Surveys by Telephone / Self-Administered Paper Questionnaires / Internet Surveys / Different Survey Modes and International Comparisons / Sampling / Survey Non-Response / Split Ballots as an Experimental Approach to Public Opinion Research / Panel Surveys / Focus Groups and Public Opinion / Content Analyses and Public Opinion Research / Measurement of Public Opinion -- Designing Reliable and Valid Questionnaires / The Psychology of Survey Response / The Use of Scales in Surveys / The Use of Visual Materials in Surveys / Validation Studies / Identifying Value Clusters in Societies / The Social and Political Environment of Public Opinion Research -- The Status of Public Opinion Research -- The Legal Status of Public Opinion Research in the World / Attitudes of the Public Toward Public Opinion Research and Polling / Attitudes of Journalists Toward Public Opinion Research / Codes of Ethics and Standards in Survey Research / Archiving Poll Data / Uses and Effects of Public Opinion Research -- The News Media's Use of Opinion Polls / The Use of Surveys by Governments and Politicians / The Use of Public Opinion Research in Propaganda / The Effects of Published Polls on Citizens / Special Fields of Application -- The Use of Surveys as Legal Evidence / Public Opinion and the Economy / Marketing Research / Social Indicators and the Quality of Life / Assessing Long-Term Value Changes in Societies / Exit Polls and Pre-Election Polls / International Comparative Surveys: Their Purpose, Content and Methodological Challenges / The Use of Voter Research in Campaigns / Vincent Price -- Peter Neijens -- Thomas E. Patterson -- Kurt Lang & Gladys Engel Lang -- Ursula Hoffmann-Lange -- Bernhard Debatin -- Debra Merskin & Jonathan David Tankel -- Anthony Oberschall -- Murray Goot -- Hans L. Zetterberg -- Robert Mattes -- Penny S. Visser, Allyson Holbrook & Jon A. Krosnick -- Roger Tourangeau & Mirta Galesic -- William P. Eveland Carroll J. Glynn -- Patricia Moy -- Dietram A. Scheufele -- Albert C. Gunther, Richard M. Perloff & Yariv Tsfati -- Hans Mathias Kepplinger -- Patrick Roessler -- Herbert Weisberg -- Michael W. Traugott -- Jennifer Dykema, Danna Basson & Nora Cate Schaeffer -- Paul J. Lavrakas -- Don A. Dillman & Nicholas L. Parsons -- Vasja Vehovar, Katja Lozar Manfreda & Gasper Kore -- Yang-chih Fu & Yun-han Chu -- Colm O'Muircheartaigh -- Adam J. Berinsky -- Thomas Petersen -- Jochen Hansen -- David L. Morgan & Collin E. Fellows. Winfried Schulz - Kenneth A. Rasinski -- Norbert Schwarz -- Michael Häder -- Thomas Petersen -- Michael W. Traugott -- Hans L. Zetterberg -- Wolfgang Donsbach & Uwe Hartung -- Anne Hildreth -- David H. Weaver -- Tom W. Smith -- Wolfgang Jagodzinski & Meinhard Moschner -- Frank Brettschneider -- Robert M. Eisinger -- Michael Kunczik & Eva Johanna Schweitzer -- Sibylle Hardmeier -- Anne Niedermann -- Lutz M. Hagen -- Humphrey Taylor -- John P. Robinson, Kenneth C. Land & Steven Martin -- Ottar Hellevik -- Kathllen A. Frankovic -- Marta Lagos -- Fred Steeper. Pt. 1. Section 1. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Section 2. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Pt. 2. Section 1. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Section 2. Ch. 16. Ch. 17. Ch. 18. Ch. 19. Pt. 3. Section 1. Ch. 20. Ch. 21. Ch. 22. Ch. 23. Ch. 24. Ch. 25. Ch. 26. Ch. 27. Ch. 28. Ch. 29. Ch. 30. Ch. 31. Ch. 32. Section 2. Ch. 33. Ch. 34. Ch. 35. Ch. 36. Ch. 37. Ch. 38. Pt. 4. Section 1. Ch. 39. Ch. 40. Ch. 41. Ch. 42. Ch. 43. Section 2. Ch. 44. Ch. 45. Ch. 46. Ch. 47. Pt. 5. Ch. 48. Ch. 49. Ch. 50. Ch. 51. Ch. 52. Ch. 53. Ch. 54. Ch. 55.
Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.
With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to:
- give the reader an overview of the most important concepts included in and surrounding the term 'public opinion' and its application in modern social research
- present the basic empirical concepts for assessing public opinion and opinion changes in society
- provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments
- offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns.
The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
9781446206515 9781412911771
Public opinion
Public opinion polls
Exit polling (Elections)
303.380723
Includes bibliographical references and index.
History, Philosophy of Public Opinion and Public Opinion Research -- The Nature of Public Opinion -- The Public and Public Opinion in Political Theories / The Deliberating Public and Deliberative Polls / The News as a Reflection of Public Opinion / Advocacy: Alternative Expressions of Public Opinion / Studying Elite vs Mass Opinion / The Internet as a New Platform for Expressing Opinions and as a New Public Sphere / Popular Communication and Public Opinion / The Development of Public Opinion Research --
The Historical Roots of Public Opinion Research / Mass-Observation and Modern Public Opinion Research / The Start of Modern Public Opinion Research / Public Opinion Research in Emerging Democracies / Theories of Public Opinion Formation and Change -- Formation of Opinion -- Knowledge and Attitudes / Conceptions of Attitudes and Opinions / Theories on the Perception of Social Reality / Pluralistic Ignorance and Nonattitudes / Dynamics of Public Opinion -- Spiral of Silence Theory / Public Opinion and the Third-Person Effect / Effects of the News Media on Public Opinion / Agenda-Setting, Framing and Priming / Methodology -- The Design of Surveys -- The Methodological Strengths and Weaknesses of Survey Research / The Uses and Misuses of Polls / Face-to-Face Surveys / Surveys by Telephone / Self-Administered Paper Questionnaires / Internet Surveys / Different Survey Modes and International Comparisons / Sampling / Survey Non-Response / Split Ballots as an Experimental Approach to Public Opinion Research / Panel Surveys / Focus Groups and Public Opinion / Content Analyses and Public Opinion Research / Measurement of Public Opinion -- Designing Reliable and Valid Questionnaires / The Psychology of Survey Response / The Use of Scales in Surveys / The Use of Visual Materials in Surveys / Validation Studies / Identifying Value Clusters in Societies / The Social and Political Environment of Public Opinion Research -- The Status of Public Opinion Research -- The Legal Status of Public Opinion Research in the World / Attitudes of the Public Toward Public Opinion Research and Polling / Attitudes of Journalists Toward Public Opinion Research / Codes of Ethics and Standards in Survey Research / Archiving Poll Data / Uses and Effects of Public Opinion Research -- The News Media's Use of Opinion Polls / The Use of Surveys by Governments and Politicians / The Use of Public Opinion Research in Propaganda / The Effects of Published Polls on Citizens / Special Fields of Application -- The Use of Surveys as Legal Evidence / Public Opinion and the Economy / Marketing Research / Social Indicators and the Quality of Life / Assessing Long-Term Value Changes in Societies / Exit Polls and Pre-Election Polls / International Comparative Surveys: Their Purpose, Content and Methodological Challenges / The Use of Voter Research in Campaigns / Vincent Price -- Peter Neijens -- Thomas E. Patterson -- Kurt Lang & Gladys Engel Lang -- Ursula Hoffmann-Lange -- Bernhard Debatin -- Debra Merskin & Jonathan David Tankel -- Anthony Oberschall -- Murray Goot -- Hans L. Zetterberg -- Robert Mattes -- Penny S. Visser, Allyson Holbrook & Jon A. Krosnick -- Roger Tourangeau & Mirta Galesic -- William P. Eveland Carroll J. Glynn -- Patricia Moy -- Dietram A. Scheufele -- Albert C. Gunther, Richard M. Perloff & Yariv Tsfati -- Hans Mathias Kepplinger -- Patrick Roessler -- Herbert Weisberg -- Michael W. Traugott -- Jennifer Dykema, Danna Basson & Nora Cate Schaeffer -- Paul J. Lavrakas -- Don A. Dillman & Nicholas L. Parsons -- Vasja Vehovar, Katja Lozar Manfreda & Gasper Kore -- Yang-chih Fu & Yun-han Chu -- Colm O'Muircheartaigh -- Adam J. Berinsky -- Thomas Petersen -- Jochen Hansen -- David L. Morgan & Collin E. Fellows. Winfried Schulz - Kenneth A. Rasinski -- Norbert Schwarz -- Michael Häder -- Thomas Petersen -- Michael W. Traugott -- Hans L. Zetterberg -- Wolfgang Donsbach & Uwe Hartung -- Anne Hildreth -- David H. Weaver -- Tom W. Smith -- Wolfgang Jagodzinski & Meinhard Moschner -- Frank Brettschneider -- Robert M. Eisinger -- Michael Kunczik & Eva Johanna Schweitzer -- Sibylle Hardmeier -- Anne Niedermann -- Lutz M. Hagen -- Humphrey Taylor -- John P. Robinson, Kenneth C. Land & Steven Martin -- Ottar Hellevik -- Kathllen A. Frankovic -- Marta Lagos -- Fred Steeper. Pt. 1. Section 1. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Section 2. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Pt. 2. Section 1. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Section 2. Ch. 16. Ch. 17. Ch. 18. Ch. 19. Pt. 3. Section 1. Ch. 20. Ch. 21. Ch. 22. Ch. 23. Ch. 24. Ch. 25. Ch. 26. Ch. 27. Ch. 28. Ch. 29. Ch. 30. Ch. 31. Ch. 32. Section 2. Ch. 33. Ch. 34. Ch. 35. Ch. 36. Ch. 37. Ch. 38. Pt. 4. Section 1. Ch. 39. Ch. 40. Ch. 41. Ch. 42. Ch. 43. Section 2. Ch. 44. Ch. 45. Ch. 46. Ch. 47. Pt. 5. Ch. 48. Ch. 49. Ch. 50. Ch. 51. Ch. 52. Ch. 53. Ch. 54. Ch. 55.
Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.
With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to:
- give the reader an overview of the most important concepts included in and surrounding the term 'public opinion' and its application in modern social research
- present the basic empirical concepts for assessing public opinion and opinion changes in society
- provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments
- offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns.
The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
9781446206515 9781412911771
Public opinion
Public opinion polls
Exit polling (Elections)
303.380723