Business in context :

Needle, David.

Business in context : an introduction to business and its environment / David Needle. - 5th ed. - Australia, etc. : Cengage, c2004. - 578 p. ; 25 cm.

Includes index and glossary.

1. The concept of Business in Context --
Pt. 1. The environmental context.
2. Globalization.
3. Economy and the state.
4. Technology and labour.
5. Cultural and institutional frameworks --
Pt. 2. Organizational and strategic contexts.
6. Organizational and strategic contexts.
7. Management and leadership.
8. Strategy.
9. Business ethics and Corporate Social Responsibility --
Pt. 3. The activities context.
10. Innovation.
11. Operations.
12. Marketing.
13. Human Resource Management.
14. Finance and accounting.

What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business? It introduces you to the full picture of modern business the innovators, the regulators, the defining issues, and the turbulence.

9781844806133


Business
Industrial management
Business--Handbooks, manuals, etc.

658


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