Consumer behavior and culture :
Mooij, Marieke K. de, 1943-
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. - Thousand Oaks, etc. : SAGE, c2004. - xiv, 345 p. : ill. b&w ; 26 cm.
Includes bibliographical references and index.
0761926690
Consumer behavior--Cross-cultural studies
Consumers--Psychology
Marketing
658.8342
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. - Thousand Oaks, etc. : SAGE, c2004. - xiv, 345 p. : ill. b&w ; 26 cm.
Includes bibliographical references and index.
0761926690
Consumer behavior--Cross-cultural studies
Consumers--Psychology
Marketing
658.8342