Global strategic management /
Peng, Mike W., 1968-
Global strategic management / Mike W. Peng - Third edition, international edition. - Australia, etc. : South-Western Cengage Learning, 2014. - xxx, 525 p. : ill. and maps b&w ; 23 cm.
Includes bibliographical references and index.
Pt. 1. Foundation of Global Strategy --
Ch. 1. Strategizing Around the Globe --
Ch. 2. Managing Industry Competition --
Ch. 3. Leveraging Resources and Capabilities --
Ch. 4. Emphasizing Institutions, Cultures, and Ethics --
Pt. 2. Business-Level Strategies --
Ch. 5. Growing and Internationalizing the Entrepreneurial Firm --
Ch. 6. Entering Foreign Markets --
Ch. 7. Making Strategic Alliances and Networks Work --
Ch. 8. Managing Global Competitive Dynamics --
Pt. 3. Corporate-Level Strategies --
Ch. 9. Diversifying, Acquiring, and Restructuring --
Ch. 10. Strategizing, Structuring, and Learning Around the World --
Ch. 11. Governing the Corporation Around the World --
Ch. 12. Strategizing With Corporate Social Responsibility --
Integrative Cases.
Global strategic management, 3rd ed., International Edition is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. Whereas the few other available international strategy texts focus on how to manage larger multinational enterprises, Mike Peng's Global strategic management, 3rd ed., International Edition offers several new perspectives. These include a broadened definition of "global strategy," comprehensive and innovative coverage, in-depth and consistent explanations of cutting-edge research, and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?
9781133953265 1133953263
International business enterprises--Management
Strategic planning
Business planning
658.401
Global strategic management / Mike W. Peng - Third edition, international edition. - Australia, etc. : South-Western Cengage Learning, 2014. - xxx, 525 p. : ill. and maps b&w ; 23 cm.
Includes bibliographical references and index.
Pt. 1. Foundation of Global Strategy --
Ch. 1. Strategizing Around the Globe --
Ch. 2. Managing Industry Competition --
Ch. 3. Leveraging Resources and Capabilities --
Ch. 4. Emphasizing Institutions, Cultures, and Ethics --
Pt. 2. Business-Level Strategies --
Ch. 5. Growing and Internationalizing the Entrepreneurial Firm --
Ch. 6. Entering Foreign Markets --
Ch. 7. Making Strategic Alliances and Networks Work --
Ch. 8. Managing Global Competitive Dynamics --
Pt. 3. Corporate-Level Strategies --
Ch. 9. Diversifying, Acquiring, and Restructuring --
Ch. 10. Strategizing, Structuring, and Learning Around the World --
Ch. 11. Governing the Corporation Around the World --
Ch. 12. Strategizing With Corporate Social Responsibility --
Integrative Cases.
Global strategic management, 3rd ed., International Edition is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. Whereas the few other available international strategy texts focus on how to manage larger multinational enterprises, Mike Peng's Global strategic management, 3rd ed., International Edition offers several new perspectives. These include a broadened definition of "global strategy," comprehensive and innovative coverage, in-depth and consistent explanations of cutting-edge research, and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?
9781133953265 1133953263
International business enterprises--Management
Strategic planning
Business planning
658.401