Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.

By:

Thaler, Richard H, 1945-

Contributor(s):

Sunstein, Cass R [aut]

Material type:

TextSeries: Penguin politics businessPublication details: London : Penguin Books, 2009.Edition: New international editionDescription: viii, 305 p. : ill. b&w ; 20 cmISBN:

9780141040011

Subject(s):

DDC classification:

330.01

Contents:

Introduction -- Pt. 1. Human and econs -- Ch. 1. Biases and blunders -- Ch. 2. Resisting temptation -- Ch. 3. Following the herd -- Ch. 4. When do we need a nudge? -- Ch. 5. Choice architecture -- Pt. 2. Money -- Ch. 6. Save more tomorrow -- Ch. 7. Naïve investing -- Ch. 8. Credit markets -- Ch. 9. Privatizing social security: smorgasbord style -- Pt. 3. Society -- Ch. 10. Prescription drugs: part D for daunting -- Ch. 11. How to increase organ donations -- Ch. 12. Saving the planet -- Ch. 13. Privatizing marriage -- Pt. 4. Extensions and objections -- Ch. 14. A dozen nudges -- Ch. 15. Objections -- Ch. 16. The real third way -- Postscript: The financial crisis of 2008.

Summary: Nudge is about choices – how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make – ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources – and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining – a must-read for anyone interested in our individual and collective well-being.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	330.01 THA nud (Browse shelf(Opens below))	Available	11248

Includes bibliographical references and index.

Introduction --
Pt. 1. Human and econs --
Ch. 1. Biases and blunders --
Ch. 2. Resisting temptation --
Ch. 3. Following the herd --
Ch. 4. When do we need a nudge? --
Ch. 5. Choice architecture --
Pt. 2. Money --
Ch. 6. Save more tomorrow --
Ch. 7. Naïve investing --
Ch. 8. Credit markets --
Ch. 9. Privatizing social security: smorgasbord style --
Pt. 3. Society --
Ch. 10. Prescription drugs: part D for daunting --
Ch. 11. How to increase organ donations --
Ch. 12. Saving the planet --
Ch. 13. Privatizing marriage --
Pt. 4. Extensions and objections --
Ch. 14. A dozen nudges --
Ch. 15. Objections --
Ch. 16. The real third way --
Postscript: The financial crisis of 2008.

Nudge is about choices – how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make – ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources – and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining – a must-read for anyone interested in our individual and collective well-being.

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