Writing for the mass media / James G. Stovall.

By:

Stovall, James Glen

Material type:

TextPublication details: Boston : Pearson, c2015.Edition: 9th edDescription: 312 p. ; 28 cm + studyguide (100 p.)ISBN:

9780133863277

Subject(s):

DDC classification:

808.06

Contents:

Ch. 1. Sit down and write -- Ch. 2. Basic tools of writing -- Ch. 3. Style and stylebook -- Ch. 4. Writing in the media environment -- Ch. 5. Basic news writing -- Ch. 6. Writing for print journalism -- Ch. 7. Writing for the web -- Ch. 8. Writing for broadcast journalism -- Ch. 9. Writing and images -- Ch. 10. Writing advertising copy -- Ch. 11. Writing for public relations -- Ch. 12. The writer and the law -- Ch. 13. Getting a job in the mass media.

Summary: Offers clear writing, simple organization, abundant exercises, and precise examples that give information about media writing and opportunities to develop skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, stays ahead of the curve and prepares for a future careers in the media.

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Barcode
Books	Marbella International University Centre Library	808.06 STO wri (Browse shelf(Opens below))	1	Not for loan		10087
Books	Marbella International University Centre Library	808.06 STO wri (Browse shelf(Opens below))		Not for loan	Studyguide	10572
Books	Marbella International University Centre Library	808.06 STO wri (Browse shelf(Opens below))	2	Available		10573

Accompanied by a Studyguide (ISBN 9781478467380). Includes index.

Ch. 1. Sit down and write --
Ch. 2. Basic tools of writing --
Ch. 3. Style and stylebook --
Ch. 4. Writing in the media environment --
Ch. 5. Basic news writing --
Ch. 6. Writing for print journalism --
Ch. 7. Writing for the web --
Ch. 8. Writing for broadcast journalism --
Ch. 9. Writing and images --
Ch. 10. Writing advertising copy --
Ch. 11. Writing for public relations --
Ch. 12. The writer and the law --
Ch. 13. Getting a job in the mass media.

Offers clear writing, simple organization, abundant exercises, and precise examples that give information about media writing and opportunities to develop skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, stays ahead of the curve and prepares for a future careers in the media.

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