Public opinion [electronic resource] / Vincent Price.
Material type:
TextSeries: Communication concepts ; 1057-7440 ;Publication details: Newbury Park, etc. : SAGE, 1992.Description: 1 online resource (viii, 112 p.)Content type: - text
- 9781452246154
- 080394022X
- 303.38
| Item type | Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
Electronic resources
|
Marbella International University Centre | 303.38 PRI pub (Browse shelf(Opens below)) | Available | E-book | EBC997126 |
Includes bibliographical references and index.
Ch. 1. Introduction --
Ch. 2. Problems of Public Opinion --
Ch. 3. Conceptualizing the Public --
Ch. 4. Conceptualizing Opinions --
Ch. 5. Conceptualizing Public Opinion Processes.
Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion.
There are no comments on this title.
Click on an image to view it in the image viewer